The final installment of LiftMetrix's blog series on our latest webinar, "How Retailers are Driving Business from Social during the Holiday Season", we discuss the social strategies discount retailers are utilizing to accomplish their business objectives on Twitter.
The world of social has progressed significantly from its days of MySpace and the launch of Facebook. Rarely do you find a company, whether it's a Fortune 500 or a startup, that does not have some social presence. It is estimated that there are 1.98 billion social media users worldwide, making social platforms one of the most effective ways to reach a large population on a global scale. Social media has become a great resource to discover new brands, products and services, and to drive traffic and business objectives onsite.
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here are LiftMetrix's top 5 favorite articles from this week.
In the third installment of LiftMetrix's blog series recapping "How Retailers are Driving Business Objectives from Social during the Holiday Season" webinar, we will continue to discuss how retailers are using social to drive business objectives during the holidays. The full presentation can be downloaded by clicking here.
Earlier this week we launched the first recap of our latest webinar: "How Retailers are Driving Business from Social during the Holiday Season". The first post in this webinar series' highlighted how retailers are using Facebook to drive business objectives this holiday season. The full post, which highlights Macy’s and Nordstrom, can be viewed by clicking here.
As 2016 comes to a close, brands have approached LiftMetrix asking what social trends and strategies they can expect to emerge in 2017. Below, we have compiled four key trends that our team has observed gaining popularity among our clients and brands across every industry.
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were Liftmetrix's top 5 favorite articles from this week. 1. The Top Snapchat Statistics You Need to Know for Your Business Snapchat has become more than a fun way to send photos in real-time to friends. It has become a new resource for businesses to promote their product or service with endless possibilities. The app has become a platform to interact with over 100 million daily active users. Growth of users continues upwards and businesses are taking advantage of its expansive opportunities. The newest feature businesses are utilizing is the use of geofilters to promote their brand. A geofilter deliver nationwide is seen by 40-60% of Snapchat users. So if you're second guessing placing snapchat into your social strategy, take a look at these statistics. - Via Dara Fontein in Hootsuite.
