If you’re on the marketing team, understanding your Social Media ROI could be the hardest part of your job. Like you, one of our clients wanted to understand what the return was for their social media efforts and what they could do better.
In the world of social media no day is the same so you are constantly on top of your toes. We understand this but also know there are a few things you can do each Monday to get you ready for the week and stay on top of your goals and consumers. Here's your Monday Morning Social Media Routine step-by-step:
Everyone says “Content is King” and really, it is for all of your digital efforts, but that doesn't necessarily mean you need to do all the work! We think social media is for sharing and that includes content! If you see good content, leverage it! Here are 4 simple steps for content curation to amplify your existing digital efforts:
Social Media has developed rapidly over the years and become a large part of the marketing strategy. As the emphasis continues to be on Social Media for most businesses, it’s important to have a process in place to understand if and how it’s working for your business. In addition, that you are measuring against your main business objectives and KPI’s as you would for your other tactics.
When you are just getting started on social media it’s important to see what’s out there and who better to look at than your competitors. But you may be wondering, who are my competitors? Sometimes it’s trickier than you think when you aren't a typical brand, such as Nike, and the hard part is typically identifying a competitor or even narrowing down what you do!
We must admit we've been so focused on everything else, including our new website, version 2.0 and our recent integration with HootSuite that we haven’t put much focus on Twitter. Now that we are full steam ahead we are back at it and thought we would share some simple techniques we have been using to boost our followers and increase Twitter engagement:
Today we’re excited to announce a new integration with the world’s most widely used social relationship platform, HootSuite, to bring powerful recommendations and ROI capabilities into the Hootsuite dashboard.
