We spoke to a few clients and contacts about their twitter growth and found that many small businesses and brands have used similar methods to gain traction and a following for both Twitter and Instagram. Here’s what we learned:
[vc_row][vc_column][vc_column_text]As an end to end Social ROI Measurement Solution, LiftMetrix ingests your data, computes your social ROI and gives you actionable recommendations to grow ROI. Without spending hours in spreadsheets, marketers (like you) are empowered to act easily and quickly on social media analytics.
We came across this MediaPost article, “You'll Never Guess Social Media Marketers' Top Complaint”, and thought maybe we can help. Overall it’s a great read and think you should dig into it before reading our thoughts below.
We understand the world of social analytics is getting more intense by the day so we thought we’d break down one more way to really track what’s happening on your social channels and how each post or tweet can relate to your web visitors. In a nutshell, UTM parameters on Google Analytics can get these details for you but if you’re like me I couldn’t even tell you what UTM stands for [yesterday].
At the cost of $1 Billion a couple of years ago, Instagram is still growing and trending around the world. It has become a necessity for brands and users alike on social media even with the limited ad options. The visual focus, simplicity and popularity of the app itself combines to make a powerful platform for brands. It’s all in the way you use it. We've put together a few topics that make Instagram what it is and to showcase some of the best ways to leverage the platform as a brand.
As we find ourselves trying to find out what topics are hot and useful to our users we seem to keep coming back to the same websites. As we wrote in our “Content is King” blog post, having the right content for your users can make all the difference. So understanding what’s trending can be extremely helpful across any spectrum of your social media marketing. We thought we’d share our sources with you to save you some google time. Check out 5 places we go to see what’s trending:
There are SO many social media networks out there and new ones seem to pop up everyday, just ask any teenager they are sure to know what’s new. With that said you don’t have to be on everyone of them. It’s important to understand them and find the right platform for your brand based on both industry and target audience. There are so many things to think about so we’ve broken them down for you and found some resources to get you started!
