There are SO many social media networks out there and new ones seem to pop up everyday, just ask any teenager they are sure to know what’s new. With that said you don’t have to be on everyone of them. It’s important to understand them and find the right platform for your brand based on both industry and target audience. There are so many things to think about so we’ve broken them down for you and found some resources to get you started!
So what should you be sharing with your boss? As we all know there are so many stats to review and analyze on a day to day basis within our social media platforms. However most of our bosses and supervisors don’t necessarily need to see all the nitty gritty. So we’ve put together the top 5 stats you should be sharing with your boss on a regular basis.
Everyone says “Content is King” and really, it is for all of your digital efforts, but that doesn't necessarily mean you need to do all the work! We think social media is for sharing and that includes content! If you see good content, leverage it! Here are 4 simple steps for content curation to amplify your existing digital efforts:
When you are just getting started on social media it’s important to see what’s out there and who better to look at than your competitors. But you may be wondering, who are my competitors? Sometimes it’s trickier than you think when you aren't a typical brand, such as Nike, and the hard part is typically identifying a competitor or even narrowing down what you do!
We must admit we've been so focused on everything else, including our new website, version 2.0 and our recent integration with HootSuite that we haven’t put much focus on Twitter. Now that we are full steam ahead we are back at it and thought we would share some simple techniques we have been using to boost our followers and increase Twitter engagement:
