On October 20th, LiftMetrix will be presenting the webinar: “Is Social Driving Your Business Objectives?” and pulled together a sneak peek into the presentation below.
Meredith Corporation and several leading publishers and brands now have access to advanced segmentation and insight into their social analytics, performance, and ROI
Team LiftMetrix just returned from the Digiday Publishing Summit and we’re very excited by what’s happening in the media publishing industry and look forward to seeing how publishers will further tie their business objectives to social media strategies.
This is LiftMetrix’s next installment in our blog series of interviews with notable social media marketers from brands across various industries. Throughout this series of interviews, we have accumulated their responses to several questions, including their predictions for the future of social media, which can be viewed below.
Earlier this week, Twitter announced that LiftMetrix integrated Twitter's new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved ROI measurement and content recommendations on Twitter data, with this new data set.
