Social Media is constantly evolving and more and more times becoming a pay to play model in order to get back your Social ROI. In fact they estimate that Social networks will earn $8.3 billion from advertising in 2015 alone. With 2.206 billion active social media users, you would be missing your audience if you weren’t leveraging your ad dollars on social. Have a look at all the recent stats in this August Snapshot report by ‘We Are Social’ if you’re curious!
Last week we shared an infographic and statistics surrounding Snapchat, so we thought we may share reasons why your brand may want to get started or add this platform to your marketing mix.
If you haven’t gotten into Snapchat yet, maybe it’s time to at least think about it. With more and more users engaging in photo and video, Snapchat may just have your perfect audience already engaged. With an overcrowded marketplace on Facebook and Twitter advertising, now may be the time to join the small amount of advertisers and brands on Snapchat.
Well we all know that content is king and these days if you don’t have good content you might as well forget engaging with your audience. But once you have great content it can still be hard to get it out there and to the right people. That’s where ads come in, we know it’s annoying that Social Media has become a bit of a ‘pay to play’ platform but you can still play with just a small budget each month.
More and more brands are getting on Instagram and it’s time we all up our game. No matter how big or small your brand is, Instagram is an excellent platform for your company. Recently we talked about ways to share some love and build your followers but at the core you need to make sure your Instagram handle is up to scratch! See some of our tips below to maximize your Instagram business handle.
Digital marketing and social media have become so mainstream it’s hard to tell the difference between real life and digital life. Or maybe that’s just us over here :) Anyway, with the recent twitter feud sparked an idea on how influential Taylor Swift is (wait we already knew that) but what we can learn from her and take back to our digital marketing teams. So here are 5 things we thought all of us could learn from Taylor.
We spoke to a few clients and contacts about their twitter growth and found that many small businesses and brands have used similar methods to gain traction and a following for both Twitter and Instagram. Here’s what we learned:
