Facebook’s recent release of Reactions has allowed consumers to articulate their feelings about every piece of content, allowing a deeper understanding of how and why they engage with your brand. Sentiment is no longer a guessing game. Especially when you consider the rapid pace at which users are utilizing this exciting new feature.

In the 4 weeks since their release, Reactions other than the classic “Like” have already soared to over 6% of engagements as of today.