The final installment of LiftMetrix's blog series on our latest webinar, "How Retailers are Driving Business from Social during the Holiday Season", we discuss the social strategies discount retailers are utilizing to accomplish their business objectives on Twitter.
The world of social has progressed significantly from its days of MySpace and the launch of Facebook. Rarely do you find a company, whether it's a Fortune 500 or a startup, that does not have some social presence. It is estimated that there are 1.98 billion social media users worldwide, making social platforms one of the most effective ways to reach a large population on a global scale. Social media has become a great resource to discover new brands, products and services, and to drive traffic and business objectives onsite.
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here are LiftMetrix's top 5 favorite articles from this week.
In the third installment of LiftMetrix's blog series recapping "How Retailers are Driving Business Objectives from Social during the Holiday Season" webinar, we will continue to discuss how retailers are using social to drive business objectives during the holidays. The full presentation can be downloaded by clicking here.
Earlier this week we launched the first recap of our latest webinar: "How Retailers are Driving Business from Social during the Holiday Season". The first post in this webinar series' highlighted how retailers are using Facebook to drive business objectives this holiday season. The full post, which highlights Macy’s and Nordstrom, can be viewed by clicking here.
This featured guest post was written by Christina Tolosa, Alliance Manager at Proofpoint.
As 2016 comes to a close, brands have approached LiftMetrix asking what social trends and strategies they can expect to emerge in 2017. Below, we have compiled four key trends that our team has observed gaining popularity among our clients and brands across every industry.
