Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were LiftMetrix’s top 5 favorite articles from last week 1. 5 Competitive Advertising Strategies to Outsmart Your Competition Competition is often good for business, it pushes you to be your best. By using these 5 different advertising strategies you can get ahead of your competitors' customers and turn them into YOUR customers, but showing them a better product/service offer than your competitor - via Larry Kim in socialmediatoday.
Meredith Corporation and several leading publishers and brands now have access to advanced segmentation and insight into their social analytics, performance, and ROI
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were LiftMetrix's top 5 favorite articles from last week 1. How to Grow Your Startup's Visibility via Twitter There are many factors that can make or break your startup no matter what stage you are in. By following five basic steps you can maximize you social media profiles in a productive way without spending an excessive amount of money on different marketing strategies - via TECHDAY.
Team LiftMetrix just returned from the Digiday Publishing Summit and we’re very excited by what’s happening in the media publishing industry and look forward to seeing how publishers will further tie their business objectives to social media strategies.
This is LiftMetrix’s next installment in our blog series of interviews with notable social media marketers from brands across various industries. Throughout this series of interviews, we have accumulated their responses to several questions, including their predictions for the future of social media, which can be viewed below.
This is the third and final post in LiftMetrix’s social recap series of the 2016 Rio Olympics. Part One featured the Olympic winners on social and Part Two analyzed the social best practices that drove the winners’ social performance. Our recent Olympics recap webinar can be downloaded by clicking here or viewed by clicking here.
This is the second post in a three part series recapping the 2016 Rio Olympics on social. Part One featured the Olympic winners on social and Part Three will dive into how these social performances can be tied to business objectives. Our recent Olympics recap webinar can be downloaded by clicking here or viewed by clicking here. In Part Two, we will explore the various social best practices that Olympic brand sponsors utilized to drive social engagement. As a refresher from Part One, here were the top performing Team USA and Rio Olympics’ brand sponsors by social engagement:
