Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were LiftMetrix’s top 5 favorite articles from last week
1. 5 Competitive Advertising Strategies to Outsmart Your Competition
Competition is often good for business, it pushes you to be your best. By using these 5 different advertising strategies you can get ahead of your competitors' customers and turn them into YOUR customers, but showing them a better product/service offer than your competitor - via Larry Kim in socialmediatoday.
2. 10 Reasons Celebrities Are Better at Instagram Than Brands
Not a shock that the most-followed accounts are made up of familiar faces such as Selena Gomez, Taylor Swift, Beyonce Knowles, Katy Perry, etc. But how are celebrities so good at social? With these 10 major keys, your brand can boost visibility just like celebs do – via Kendall Walters on the Hootsuite blog.
3. How Videos Can Help Boost Your Facebook Reach
Video content is a great visual and creative way to capture our attention faster than other forms of content. Recently, there had been an rise in social video on social networks everywhere. The power of video has made it possible to increase viewership and keep viewers engaged. Videos are entertaining, short, and are great way to portray an idea without using words. – via Tom More on the Hootsuite blog.
4. 7 Ways to Improve Your Search Rank With Social Media
Social media and search engine optimization (SEO) are very powerful tools that brands shouldn't ignore. By keeping your brand relevant, it increases the size of your following and builds a stronger community. By using these 7 tips, your brand can boost clicks and create more traffic on your website. – via John Jantsch in socialmediaexaminer.
5. 5 New Social Platform Features You Need to Know About
Social media is constantly evolving, and everyday there is a new announcement or feature, so it very important for brands to stay on top of these updates to ensure the best coverage of social media. With these 5 new platform features your brand can have a stronger impact in the social media community. – via Andrew Hutchinson in socialmediatoday.
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