This featured guest post was written by Christina Tolosa, Alliance Manager at Proofpoint.
As 2016 comes to a close, brands have approached LiftMetrix asking what social trends and strategies they can expect to emerge in 2017. Below, we have compiled four key trends that our team has observed gaining popularity among our clients and brands across every industry.
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were Liftmetrix's top 5 favorite articles from this week. 1. The Top Snapchat Statistics You Need to Know for Your Business Snapchat has become more than a fun way to send photos in real-time to friends. It has become a new resource for businesses to promote their product or service with endless possibilities. The app has become a platform to interact with over 100 million daily active users. Growth of users continues upwards and businesses are taking advantage of its expansive opportunities. The newest feature businesses are utilizing is the use of geofilters to promote their brand. A geofilter deliver nationwide is seen by 40-60% of Snapchat users. So if you're second guessing placing snapchat into your social strategy, take a look at these statistics. - Via Dara Fontein in Hootsuite.
In our last webinar series we focused on how top brands use social to drive business objectives. Find that webinar here. This blog series will follow our most recent webinar, "How Retailers Are Driving Business from Social During the Holiday Season". The full presentation can be downloaded by clicking here, or you can view the recording by clicking here.
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were Liftmetrix's top 5 favorite articles from this week. 1. 2017 is Coming: Do You Have Your Marketing Metrics in Place? Marketing is hectic; you have multiple projects on multiple platforms that need to be monitored and measured. Measuring the correct information is important to keeping track of what is working and what's not. Making sure you are on track as 2016 ends and we quickly shuffle into the new year is a key initiative for success. Determining what your company is effectively and ineffectively doing can be the difference between 2016's and 2017's performance. -Via Sujan Patel in Forbes.
Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were LiftMetrix's top 5 favorite articles from last week. 1. Will VR Change Marketing Forever? Virtual Reality seems to be the future of marketing. Advancements in VR devices have created an entirely new platform for marketers to reach their consumers. The infancy of the VR industry creates the perfect opportunity for the marketing industry to take advantage of this medium and all the benefits it has to offer. Businesses can take ads to a whole new level with advanced customer interactions and innovative ways to make a ads more memorable. - Via Samuel Edwards in entrepreneur.
In the fourth installment of LiftMetrix's blog series recapping our "Is Social Driving Your Business Objectives?" webinar, we discuss how Financial Service brands are using Twitter to drive their business objectives.
