[vc_row][vc_column][vc_column_text]As an end to end Social ROI Measurement Solution, LiftMetrix ingests your data, computes your social ROI and gives you actionable recommendations to grow ROI. Without spending hours in spreadsheets, marketers (like you) are empowered to act easily and quickly on social media analytics.
Facebook videos have been an offering for users and brands alike giving a native functionality to include videos within your Facebook presence. While there are tons of other video platforms you can use, which are often still extremely beneficial to your brand, don’t count out using Facebook videos. When talking about videos we understand the time and effort it might take to produce something even if it is just a short video, but overtime more and more brands are seeing the ROI in Social Media videos. However, you might be thinking...
At the cost of $1 Billion a couple of years ago, Instagram is still growing and trending around the world. It has become a necessity for brands and users alike on social media even with the limited ad options. The visual focus, simplicity and popularity of the app itself combines to make a powerful platform for brands. It’s all in the way you use it. We've put together a few topics that make Instagram what it is and to showcase some of the best ways to leverage the platform as a brand.
As we find ourselves trying to find out what topics are hot and useful to our users we seem to keep coming back to the same websites. As we wrote in our “Content is King” blog post, having the right content for your users can make all the difference. So understanding what’s trending can be extremely helpful across any spectrum of your social media marketing. We thought we’d share our sources with you to save you some google time. Check out 5 places we go to see what’s trending:
There are SO many social media networks out there and new ones seem to pop up everyday, just ask any teenager they are sure to know what’s new. With that said you don’t have to be on everyone of them. It’s important to understand them and find the right platform for your brand based on both industry and target audience. There are so many things to think about so we’ve broken them down for you and found some resources to get you started!
Gartner has just released their list of "Cool Vendors in Social Marketing" for this year and we're proud to announce making the list! Making the ranks with four other great industry tools, CommandPost, Expion, InsightPool & Traackr, to "help run social initiatives at scale, to a point of measurable performance. Each of the providers, [including yours truly,] help marketers bring more intelligence, scale, efficiency, measurability and accountability to their social marketing programs."
So what should you be sharing with your boss? As we all know there are so many stats to review and analyze on a day to day basis within our social media platforms. However most of our bosses and supervisors don’t necessarily need to see all the nitty gritty. So we’ve put together the top 5 stats you should be sharing with your boss on a regular basis.
