Gartner has just released their list of "Cool Vendors in Social Marketing" for this year and we're proud to announce making the list! Making the ranks with four other great industry tools, CommandPost, Expion, InsightPool & Traackr, to "help run social initiatives at scale, to a point of measurable performance. Each of the providers, [including yours truly,] help marketers bring more intelligence, scale, efficiency, measurability and accountability to their social marketing programs."
From Gartner:
"Social marketers can advance their programs by gathering and applying
audience insight, and by using better performance metrics to improve
execution. Our Cool Vendors offer emerging tools and technologies to help
social marketers design more effective engagement strategies and improve
ROI."
Julie Hopkins carefully provides an analysis on LiftMetrix giving insight into all the great reasons we love our product along with some challenges organizations may come across. Finally she emphasizes the importance of digging into Social ROI and tracking how to value your organic and paid social activities. Read the full report and analysis here.
