We came across this MediaPost article, “You'll Never Guess Social Media Marketers' Top Complaint”, and thought maybe we can help. Overall it’s a great read and think you should dig into it before reading our thoughts below.
As we find ourselves trying to find out what topics are hot and useful to our users we seem to keep coming back to the same websites. As we wrote in our “Content is King” blog post, having the right content for your users can make all the difference. So understanding what’s trending can be extremely helpful across any spectrum of your social media marketing. We thought we’d share our sources with you to save you some google time. Check out 5 places we go to see what’s trending:
There are SO many social media networks out there and new ones seem to pop up everyday, just ask any teenager they are sure to know what’s new. With that said you don’t have to be on everyone of them. It’s important to understand them and find the right platform for your brand based on both industry and target audience. There are so many things to think about so we’ve broken them down for you and found some resources to get you started!
Gartner has just released their list of "Cool Vendors in Social Marketing" for this year and we're proud to announce making the list! Making the ranks with four other great industry tools, CommandPost, Expion, InsightPool & Traackr, to "help run social initiatives at scale, to a point of measurable performance. Each of the providers, [including yours truly,] help marketers bring more intelligence, scale, efficiency, measurability and accountability to their social marketing programs."
Everyone says “Content is King” and really, it is for all of your digital efforts, but that doesn't necessarily mean you need to do all the work! We think social media is for sharing and that includes content! If you see good content, leverage it! Here are 4 simple steps for content curation to amplify your existing digital efforts:
When you are just getting started on social media it’s important to see what’s out there and who better to look at than your competitors. But you may be wondering, who are my competitors? Sometimes it’s trickier than you think when you aren't a typical brand, such as Nike, and the hard part is typically identifying a competitor or even narrowing down what you do!
