Digital marketing and social media have become so mainstream it’s hard to tell the difference between real life and digital life. Or maybe that’s just us over here :) Anyway, with the recent twitter feud sparked an idea on how influential Taylor Swift is (wait we already knew that) but what we can learn from her and take back to our digital marketing teams. So here are 5 things we thought all of us could learn from Taylor.
We spoke to a few clients and contacts about their twitter growth and found that many small businesses and brands have used similar methods to gain traction and a following for both Twitter and Instagram. Here’s what we learned:
[vc_row][vc_column][vc_column_text]As an end to end Social ROI Measurement Solution, LiftMetrix ingests your data, computes your social ROI and gives you actionable recommendations to grow ROI. Without spending hours in spreadsheets, marketers (like you) are empowered to act easily and quickly on social media analytics.
We came across this MediaPost article, “You'll Never Guess Social Media Marketers' Top Complaint”, and thought maybe we can help. Overall it’s a great read and think you should dig into it before reading our thoughts below.
We understand the world of social analytics is getting more intense by the day so we thought we’d break down one more way to really track what’s happening on your social channels and how each post or tweet can relate to your web visitors. In a nutshell, UTM parameters on Google Analytics can get these details for you but if you’re like me I couldn’t even tell you what UTM stands for [yesterday].
Facebook videos have been an offering for users and brands alike giving a native functionality to include videos within your Facebook presence. While there are tons of other video platforms you can use, which are often still extremely beneficial to your brand, don’t count out using Facebook videos. When talking about videos we understand the time and effort it might take to produce something even if it is just a short video, but overtime more and more brands are seeing the ROI in Social Media videos. However, you might be thinking...
Gartner has just released their list of "Cool Vendors in Social Marketing" for this year and we're proud to announce making the list! Making the ranks with four other great industry tools, CommandPost, Expion, InsightPool & Traackr, to "help run social initiatives at scale, to a point of measurable performance. Each of the providers, [including yours truly,] help marketers bring more intelligence, scale, efficiency, measurability and accountability to their social marketing programs."
