• Part 3: How QSRs are Driving Business Objectives thro...
    November 10, 2016
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  • Our Top 5 Favorite Social Media Articles from the Wee...
    November 07, 2016
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  • Part 2: How Retailers are Using Social to Drive Busin...
    November 02, 2016
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  • Our Top 5 Favorite Social Media Articles from the Wee...
    October 31, 2016
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  • Part 1: How Top Brands have Mapped Social to Business...
    October 27, 2016
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  • Our Top 5 Favorite Social Media Articles from the Wee...
    October 23, 2016
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  • Our Top 5 Favorite Social Media Articles from the Wee...
    October 16, 2016
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Q&A with Ryan Saghir from Sabra Dipping Company

In this week’s Q&A, we sat down with Ryan Saghir, the Director of Digital Marketing from Sabra Dipping Company, to learn his best practices for Brand Development, Social Media, and Digital Strategy. What is your role at Sabra Dipping Company?

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Top Sponsors on Social Heading into the Olympics

With the 2016 Rio Olympics commencing tomorrow August 5th, LiftMetrix conducted an analysis of the social content that Team USA domestic sponsors have published over the past two weeks to find out which which brands are seeing the most social success. From July 20 - August 3, 2016, Team USA domestic sponsors geared their social content surrounding the Olympics towards celebrating the athletes’ endurance and accomplishments, yet making them seem more relatable to social audiences.

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A CEO’s Tips for Maximizing Social Media ROI

Originally posted on the Hootsuite blog

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Four Key Challenges Facing Social Media Marketers

Over the past several weeks, LiftMetrix has sat down with notable social media marketers from brands across various industries to learn their best practices for social media, brand development, and marketing to drive ROI. Throughout this series of interviews, we have identified several key challenges facing social media marketers and how they are approaching them. These pain points are listed below, along with excerpts from those interviewed.

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Q&A with Nailah Blades from Wylie & Co.

In this week’s Q&A, we sat down with Nailah Blades, the CEO from Wylie & Co., to learn her best practices for Social Media, Social Tools, and Product Development. What is your role at Wylie & Co.?

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Q&A with Michael Hammerstrom from PBS

In this week’s Q&A, we sat down with Michael Hammerstrom, the Marketing Manager and Social Media and Outreach from PBS, to learn his best practices for Digital Marketing, Social Media, and Community Engagement. What is your role at PBS?

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Q&A with Lauren Gerstner from H&R Block

In this week’s Q&A, we sat down with Lauren Gerstner, the Director of Social Influence Marketing from H&R Block, to learn her best practices for Social Media Strategy, Social Integration, and Project Management. What is your role at H&R Block?

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